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BRANDING

Monday, 11 August 2014 7:39

The Power of Sound Symbolism in Your Business Name

By - Michael Rader

In 2013, the ice cream powerhouse Haagen-Dazs released a commercial entitled “Even the Name Tastes Good.” The premise behind the short commercial was simple, as a series of actors slowly and seductively mouthed the name of the company’s new Limoncello Galato product. During the commercial, only...

BRANDING

Wednesday, 15 May 2013 11:38

Sound Symbolism and Your Business Name

By - Michael Rader

It is quite the phenomenon the way some words actually sound like what they mean. Take for example the words ticket, freeze and sting. These words are not onomatopoeic, like bam and boom, but somehow they sound like their subjects. The word “ticket” makes a similar sound to a ticket ...