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BRANDING

Tuesday, 12 September 2017 12:00

The First Amendment and Social Media: Are You Protected?

By - Michael Rader

The advent of social media has allowed people to communicate with each other in an unprecedented manner. It is now possible to chat with someone on the other side of the globe in mere seconds. Families that are scattered across the country can stay in touch with each other daily. Yes, social med...

BRANDING

Wednesday, 29 July 2015 9:02

Are You Hitting Your Target or Missing the Market?

By - Michael Rader

You’ve chosen a company name, created a website, entered the realm of social media, and are now starting to market yourself. Now what? The answer could be the difference between a successful marketing campaign and a money drain.

BRANDING

Wednesday, 11 February 2015 10:27

Harnessing Social Media

By - Michael Rader

Success in today’s business world depends as much on communication as it does your actual product. The Internet has drastically changed the way consumers interact with companies and visa versa. The days of face-to-face contact are slowly drawing to an end. Many people now do business without eve...