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BRANDING

Tuesday, 25 July 2017 1:07

The Oldest Logos in The World, Have you heard of them?

By - Michael Rader

Logos are everywhere. A 2016 study by the market research firm Yankelvich estimated that the average person sees over 5,000 ad/logos per day, up from 2,000 just 30 years ago. Logos and brands are big business, with many companies spending upwards of a million dollars to create the logo that will...

BRANDING

Wednesday, 09 September 2015 8:22

The Importance of a Unique, Innovative, and Relevant Logo

By - Michael Rader

A company’s branding strategy is made up of several elements, including its logo. Oftentimes, the logo piece of the branding pie is overshadowed by the other elements. That doesn’t mean it isn’t equally as important, however. Just ask a company whose logo or logo change torpedoed their entire st...

BRANDING

Monday, 24 November 2014 7:22

A Business Name is Just a Word without a Quality Logo

By - Michael Rader

A company’s branding strategy is made up of several distinct elements; one of which is creating a unique and distinctive logo. Selecting a name and determining your company identity is a vital part of the branding process, but without a quality logo to put a face to the name your business name i...