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BRANDING

Tuesday, 23 October 2018 7:53

How to Use The “Eureka Effect” to Make Your Brand Stand Out

By - Michael Rader

Have you ever experienced an Aha! Moment, where everything, whether it was the creative inspiration you needed or the answer to an exam question, seemed to align in a flash? You probably have. Altogether, these moments of genius are part of what’s been labeled the “Eureka effect&rdqu...