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Generate 60 New Names

BRANDING

Tuesday, 30 January 2018 12:56

The Business Name Change Craze Surrounding Cryptocurrencies

By - Michael Rader

Companies are changing names and rebranding to include references to Bitcoin or the technology behind it. Reminiscent of the dotcom boom, digital currencies are looking like the next big thing. More businesses are jumping on the cryptocurrency bandwagon every day and name change announcements ar...

BRANDING

Monday, 17 October 2016 7:36

Business Owners Can Learn About the Naming Process by Studying NFL Team Names

By - Michael Rader

The National Football League (NFL) season is in full swing, and football is once again dominating American’s weekends. In fact, according to Sports Media Watch, over 22.7 million people watched at least one NFL game last weekend. Although primarily considered a leisure time activity, one c...

BRANDING

Saturday, 20 December 2014 5:47

GoPro CEO on Why Your Business Name Doesn’t Work

By - Michael Rader

GoPro founder Nick Woodman joined ABC’s Shark Tank panel last month in Episode 610. One of the featured companies in the episode was one called Kitchen Safe, a smart container that helps form good habits by locking away items for a set period of time, mainly cookies and sweets so you have no acc...

BRANDING

Friday, 20 June 2014 6:25

How RadioShack and Kayak Have Nothing in Common

By - Michael Rader

If I asked you what the companies RadioShack and Kayak have in common, apart from their pleasant rhyme, what would you say? You likely would struggle to come up with a common attribute between an electronics company and a travel website. The biggest difference has nothing to do with their produc...

BRANDING

Thursday, 30 January 2014 9:25

The Top 5 Types of Business Names

By - Michael Rader

A great business name is sticky and flexible. Whether you hear it in a crowded room or say it yourself, it resonates and remains. So what are the naming strategies behind some of the greatest companies of all time? Apple was able to make people believe that the high-tech world of personal comput...

BRANDING

Wednesday, 10 April 2013 10:24

Storify... Where You Don't Store Stuff

By - Michael Rader

What is the meaning of Storify? When I first stumbled upon Storify, which was quite recently, my immediate thought was that it was another company offering cloud storage or possibly a company that offered an ecommerce solution for websites (similar to what Shopify offers). When I soon figur...

BRANDING

Wednesday, 03 April 2013 8:15

Pinterest Is A Weird Name

By - Michael Rader

Many unique company names experience quick Internet fame despite their head-scratching and sometimes awkward sound. Pinterest anybody? Say the name about twenty times and you’ll start to get a feel for its inherent oddness. You are probably aware that the name is a combination of the words “pin”...

BRANDING

Thursday, 07 March 2013 8:00

Bimbo®

By - Michael Rader

Bimbo Bakeries may be the largest bakery company in the United States, but the English meaning for Bimbo has caused more marketing headaches for the company than expected. The company is a corporate arm of Mexico's Grupo Bimbo, where the company originated. One Bimbo representative commented tha...