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BRANDING

Thursday, 07 March 2013 8:00

Bimbo®

By - Michael Rader

Bimbo Bakeries may be the largest bakery company in the United States, but the English meaning for Bimbo has caused more marketing headaches for the company than expected. The company is a corporate arm of Mexico's Grupo Bimbo, where the company originated. One Bimbo representative commented tha...

BRANDING

Thursday, 07 March 2013 8:00

Future Conflict

By - Michael Rader

When a brand name grows to any significance, that brand name can come up against a number of conflicts that can possibly become greatly expensive. Some common questions regarding brand name usage are: